Personal Marketing

So being a marketer, I commonly re-categorize ordinary occurrences in life into a marketing frame of mind. I’m starting to think that if you didn’t luck out in the genetic pool, it’s really not the end of the world for you. In today’s society, as long as you’re a great marketer with an extensive budget, you can compensate rather well. The ubiquitous adage is that ‘beautiful people have it so much easier than the rest of the population.’ They get better jobs, mates, friends, etc all by doing nothing but waking up everyday and being their natural selves. However, I think that can be challenged just by looking at a quick scenario.

Who do you think would be more appealing:

Man 1. A not genetically blessed guy, who is driving a Bentley, wearing a custom made Italian suit, who has an equally impressive title to go with it.

Man 2. A genetically blessed guy, who is driving a Hyundai, looks like he rolled out of bed and just told you he got a job as a bartender.

Now, I’m not advocating that there is anything wrong with being a bartender, but I’m more than sure that most of you would say Man1 is the most appealing. In reality, Man 1 is really just a greater marketer and excelled in his own brand management. He knows how to promote himself effectively to his target market i.e. women. Have you ever noticed the guys who have nice cars pulling up in front of clubs and just sitting there?...Yup…once again great marketers. This is a case of placement and knowing where to place the product, i.e. himself. Even if you are the most independent woman on the planet, you can’t help but notice the guy sitting in the Range. That car has instantaneously bumped up that guy at least 3 notches on your radar because we think it signifies something more.

It really all just goes back to the inescapable gender roles. You see a nice car, you think he has the money, to get the money he has a good job, and with that job he can provide you with a sense of stability and security. In an evolutionary perspective, the man used to ‘get’ the woman based on something innate about his personality, looks or skills. Now men figured out how to change the system and place evolution in their control by leveling the playing field. Women are now trained to value factors that are not intrinsic to him. Talk about the epitome of the American Dream haha. Anyone can have a chance to score a great person, as long as you have the knowledge and money in your own personal marketing department.

**This theory definitely works in reverse, but I'll save that for a later post :)